REASON
We saw a growing interest in matcha in America, but were dissatisfied by the low quality of matcha drinks served in cafes and tea shops. After a small trip to Kyoto, Japan, we got inspired by not only the quality of the matcha, but the variety of things you can make with it. From matcha cake and ice cream to matcha lattes and smoothies there seemed to be endless possibilities. We decided to take action and bring to America our love for for good quality matcha.
Since 1182 matcha has been known as the Elixir of Life, the giver of Zen like focus, and the preferred energy source of the Samurai. You don't have to be a Samurai or a Zen monk to now enjoy the many benefits of matcha.
Anti-aging, antioxidant powerhouse
There are more antioxidants in matcha than other superfoods.
It has 6 times more antioxidants than goji berries, 17 times more antioxidants than blueberries and 60 times more antioxidants than spinach. Antioxidants are chemical compounds that help to prevent aging, chronic disease and infection – and in this regard, matcha is unsurpassed.
Exercise Performance and Recovery
The longer-lasting energy boost from the caffeine and
L-Theanine can provide more stamina and endurance during your workout.
The potent antioxidant catechin found in matcha, help the immune system reduce inflammation in muscles from oxidative stress during exercise, and this helps repair the muscle in the long run.
Promotes Weight Loss
A compound in matcha called EGCG (epigallocatechin gallate) has been shown to boost metabolism and stop the growth of fat cells.
Concentration and Energy
Many drink coffee for the jolt of caffeine. But what if you could have a similar boost without the jitters or post-caffeine drowsiness? Matcha is rich in L-Theanine, an amino acid that promotes a state of relaxation and increased memory, while preventing the nasty side effects of caffeine. A boost in clarity without the jitters? Win win.
Powerful Detoxifier
You may know that green foods are natural detoxifiers in the body. This is purportedly due to the chlorophyll, which purge the body of harmful elements, chemicals and heavy metals. Because matcha is shade grown it has significantly more chlorophyll than other green teas.
Prevents Heart Disease
The catechins in green tea significantly lowered total serum cholesterol and LDL (“bad”) cholesterol levels. Over time, reduced LDL-levels helps to prevent cardiovascular disease.
