We saw a growing interest in matcha in America, but were dissatisfied by the low quality of matcha drinks served in cafes and tea shops. After a small trip to Kyoto, Japan, we got inspired by not only the quality of the matcha, but the variety of things you can make with it. From matcha cake and ice cream to matcha lattes and smoothies there seemed to be endless possibilities. We decided to take action and bring to America our love for for good quality matcha.
What is Ataraxia?
Ataraxia is a Greek term first used in Ancient Greek philosophy by Pyrrho and subsequently Epicurus and the Stoics for a lucid state of robust equanimity characterized by ongoing freedom from distress and worry. In non-philosophical usage, the term was used to describe the ideal mental state for soldiers entering battle.
Ataraxia is a blissful, peaceful state of mind. Many people who meditate hope to achieve a state of ataraxia.
What do we do?
We are a brand that provides goods and services to help people attain a higher degree of health and performance. We want to help people achieve Ataraxia.
Why do we do it?
As most of you may have already realized, we are going through a big technological change in our society. Although technology has been very beneficial, it has also made us forget our human roots. Nowadays our society seems lost with no sense of direction. For the people that feel spiritually lost, we hope that through this medium you'll find something to help create your own path.